Concepedia

Brand Identity Development

Brand Identity Development is a strategic design process that constitutes the creation and articulation of a distinctive visual, conceptual, and experiential framework through which a fashion brand establishes its unique position in the marketplace relative to other brands.

212

Publications

14.9K

Citations

455

Authors

282

Institutions

Publications per year

2017–2026

71

Parents

Publications

212

The new strategic brand management: creating and sustaining brand equity long term

Choice Reviews Online · 2005 · 1.6K citations

, , +14

Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation

Leslie de Chernatony · Journal of Marketing Management · 1999 · 852 citations

, , +12

Brand Orientation: A Mindset for Building Brands into Strategic Resources

Mats Urde · Journal of Marketing Management · 1999 · 585 citations

, , +11

Competitive identity: The new brand management for nations, cities and regions

Keith Dinnie · Journal of Brand Management · 2007 · 532 citations

, , +12

Building brand identity in competitive markets: a conceptual model

Bhimrao Ghodeswar · Journal of Product & Brand Management · 2008 · 451 citations

, , +17

1–5 of 212

Authors

455

  1. TM
    T.C. Melewar

    Middlesex University, United Kingdom

    4 publications · 345 citations

    4

    h-index

  2. LD
    Leslie de Chernatony

    University of Birmingham, United Kingdom

    4 publications · 1K citations

    4

    h-index

  3. MK
    Maja Konečnik Ruzzier

    University of Ljubljana, Slovenia

    4 publications · 203 citations

    4

    h-index

  4. KD
    Keith Dinnie

    Middlesex University, United Kingdom

    3 publications · 681 citations

    3

    h-index

  5. SM
    Shaun M. Powell

    University of Wollongong, Australia

    3 publications · 92 citations

    3

    h-index

1–5 of 455

Institutions

282

  1. Middlesex University

    London, United Kingdom

    5 h-index

    9 publications

    657 citations

  2. Copenhagen Business School

    Copenhagen, Denmark

    5 h-index

    6 publications

    515 citations

  3. University of Oulu

    Oulu, Finland

    4 h-index

    5 publications

    280 citations

  4. University of North Texas

    Denton, United States

    4 h-index

    5 publications

    366 citations

  5. Aston University

    Birmingham, United Kingdom

    3 h-index

    3 publications

    185 citations

  6. Heriot-Watt University

    Edinburgh, United Kingdom

    3 h-index

    3 publications

    92 citations

  7. University of Strathclyde

    Glasgow, United Kingdom

    3 h-index

    3 publications

    71 citations

  8. University of Ljubljana

    Ljubljana, Slovenia

    3 h-index

    4 publications

    212 citations

1–8 of 282

Venues

  1. Journal of Business Research

    JBR · 19 publications · 2.2K citations

    18

    h-index

  2. Journal of Product & Brand Management

    12 publications · 1K citations

    12

    h-index

  3. Journal of Brand Management

    8 publications · 1.1K citations

    8

    h-index

  4. Marketing Intelligence & Planning

    7 publications · 194 citations

    7

    h-index

  5. Journal of Place Management and Development

    5 publications · 169 citations

    5

    h-index

1–5