Concepedia

Keith Dinnie

KD

Statistics

Publications

48

Citations

2.9K

H-Index

27

Active since

1999

Affiliations

Middlesex University(Current)

University of Strathclyde

Breda University of Applied Sciences

China Tourism Academy

Temple University, Japan

Keith Dinnie is an author at Middlesex University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessBrand StrategyBrand DevelopmentBrand AwarenessBrand ManagementBrand EquityBrandingCulture

Publications per year

1999–2021

48

Publications

48

Competitive identity: The new brand management for nations, cities and regions

Keith Dinnie · Journal of Brand Management · 2007 · 530 citations

Brand Equity, Brand Positioning, Management +11

How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

Gianfranco Walsh, Keith Dinnie, Klaus‐Peter Wiedmann · Journal of Services Marketing · 2006 · 213 citations · Full text

Customer Experience, Customer Satisfaction, Perceived Corporate Reputation +15

Place branding: Overview of an emerging literature

Keith Dinnie · Place Branding · 2004 · 194 citations

Place Marketing, Place Branding, Management +6

National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect

Keith Dinnie · Journal of Brand Management · 2002 · 139 citations

Economics, Culture, International Business Strategy +11

‘Brand new justice: The upside of global branding’

Keith Dinnie · Journal of Brand Management · 2003 · 138 citations

Culture, Arts, Management +10

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1–5 of 48