Concepedia

Author

Mats Urde

Also Known As

Mats Urde

34

Publications

2.9K

Citations

16

H-Index

34

Concepts

All Affiliations

MU

About

Mats Urde is an author at Lund University specializing in brand strategy, management, and marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

13

13

2.2K

2

Management

13

13

2.2K

3

Marketing

13

13

2.2K

4

Brand Development

12

12

1.9K

5

Brand Building

9

9

1.6K

Mats Urde

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16

Publications

2.9K

Citations

15

H-Index

YearCitations

1999

582

2007

464

2003

447

2011

325

1994

290

2006

125

2013

124

2009

116

2013

77

2014

73

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