Statistics
Publications
16
Citations
2.9K
H-Index
15
Active since
1994
Mats Urde is an author at Lund University specializing in brand management, business, and brand identity.
Publications per year
1994–2019
16
16
Corporate brands with a heritage
Mats Urde, Stephen A. Greyser, John M.T. Balmer · Journal of Brand Management · 2007 · 481 citations
Core value‐based corporate brand building
Mats Urde · European Journal of Marketing · 2003 · 452 citations
Brand Orientation – A Strategy for Survival
Mats Urde · Journal of Consumer Marketing · 1994 · 292 citations
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