Mats Urde - Concepedia

Concepedia

Author

Mats Urde

Lund University

Also Known As

Mats Urde

34

Publications

2.9K

Citations

16

H-Index

34

Concepts

All Affiliations

Lund University University of Bradford Harvard University Berlin School of Economics and Law Harvard University Press

MU

About

Mats Urde is an author at Lund University specializing in brand strategy, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	13	2.2K
2	Management	13	13	2.2K
3	Marketing	13	13	2.2K
4	Brand Development	12	12	1.9K
5	Brand Building	9	9	1.6K

Mats Urde

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16

Publications

2.9K

Citations

15

H-Index

	Year	Citations
Brand Orientation: A Mindset for Building Brands into Strategic Resources Mats Urde Journal of Marketing Management	1999	582
Corporate brands with a heritage Mats Urde, Stephen A. Greyser, John M.T. Balmer Journal of Brand Management Brand EquityHeritage MarketingCorporate BrandsCultural HeritageBrand Management	2007	464
Core value‐based corporate brand building Mats Urde European Journal of Marketing Value TheoryBrand StrategyBrand Building ProcessPersonal BrandingBrand Orientation	2003	447
Brand orientation and market orientation — From alternatives to synergy Mats Urde, Carsten Baumgarth, Bill Merrilees Journal of Business Research MarketingBrand OrientationManagementBrand StrategyConsumer Research	2011	325
Brand Orientation – A Strategy for Survival Mats Urde Journal of Consumer Marketing Sustainable Competitive StrategyDigital MarketingBrand StrategyBrand LoyaltyBrand Orientation	1994	290
The Crown as a corporate brand: Insights from monarchies John M.T. Balmer, Stephen A. Greyser, Mats Urde Journal of Brand Management Ownership StructureBrand EquityManagementBrand StrategyBusiness	2006	125
The corporate brand identity matrix Mats Urde Journal of Brand Management Brand EquityPersonal BrandingManagementBrand StrategyBusiness	2013	124
Uncovering the corporate brand's core values Mats Urde Management Decision Value TheoryBrand StrategyPersonal BrandingManagementBrand Building	2009	116
Brand orientation: Past, present, and future Carsten Baumgarth, Bill Merrilees, Mats Urde Journal of Marketing Management MarketingAdvertisingPersonal BrandingInteractive MarketingBrand Orientation	2013	77
Market and brand-oriented schools of positioning Mats Urde, Christian Koch Journal of Product & Brand Management Brand StrategyBrand-oriented PositioningBrand-oriented SchoolsBrand OrientationManagement	2014	73

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