Concepedia

Stephen A. Greyser

SA

28

Publications

3.4K

Citations

23

H-Index

1966

Active since

Affiliations

Harvard University(Current)

University of Bradford

Lund University

Harvard University Press

Brunel University of London

Stephen A. Greyser is an author at Harvard University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessBrand StrategyBrand ManagementMarketing StrategyBrand DevelopmentMarketing CommunicationBrandingBrand Equity

Publications per year

1966–2019

28

Publications

28

Corporate marketing

John M.T. Balmer, Stephen A. Greyser · European Journal of Marketing · 2006 · 577 citations

Brand Strategy, Nascent Area, History Of Marketing +17

Corporate brands with a heritage

Mats Urde, Stephen A. Greyser, John M.T. Balmer · Journal of Brand Management · 2007 · 464 citations

Brand Equity, Heritage Marketing, Corporate Brands +10

Managing the Multiple Identities of the Corporation

John M.T. Balmer, Stephen A. Greyser · California Management Review · 2002 · 380 citations

Corporate Acquisitions, Multiple Identities, Organizational Culture +20

Advertising in America: The Consumer View

Robert L. Birmingham, Raymond A. Bauer, Stephen A. Greyser · Michigan Law Review · 1969 · 304 citations

Advertising, Targeted Advertising, Management +5

Corporate brand reputation and brand crisis management

Stephen A. Greyser · Management Decision · 2009 · 176 citations

Reputation Management, Brand Strategy, Consumer Research +19

Rows per page

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