Stephen A. Greyser - Concepedia

Author

Stephen A. Greyser

Harvard University

Also Known As

Peter Conn, S A Greyser, S. Greyser, Stephen A Greyser, Stephen A. Greyser, Stephen Greyser

169

Publications

3.6K

Citations

H-Index

Concepts

All Affiliations

Harvard University University of Bradford Lund University Harvard University Press Brunel University of London

About

Stephen A. Greyser is an author at Harvard University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	21	25	3.3K
2	Business	18	20	2.8K
3	Arts	2	2	545
4	Accounting	2	2	126
5	Education	1	1	162

Stephen A. Greyser

Publications

3.4K

Citations

H-Index

Page 1

	Year	Citations
Corporate marketing John M.T. Balmer, Stephen A. Greyser European Journal of Marketing Brand StrategyNascent AreaHistory Of MarketingManagementMarketing Communication	2006	577
Corporate brands with a heritage Mats Urde, Stephen A. Greyser, John M.T. Balmer Journal of Brand Management Brand EquityHeritage MarketingCorporate BrandsCultural HeritageBrand Management	2007	464
Managing the Multiple Identities of the Corporation John M.T. Balmer, Stephen A. Greyser California Management Review Corporate AcquisitionsMultiple IdentitiesOrganizational CultureOrganizational BehaviorIdentity Studies (Intersectionality Studies)	2002	380
Advertising in America: The Consumer View Robert L. Birmingham, Raymond A. Bauer, Stephen A. Greyser Michigan Law Review AdvertisingTargeted AdvertisingManagementConsumer ResearchMarketing Communication	1969	304
Corporate brand reputation and brand crisis management Stephen A. Greyser Management Decision Reputation ManagementBrand StrategyConsumer ResearchBrand LoyaltyPersonal Branding	2009	176
Sports sponsorship to rally the home team Francis Farrelly, Stephen A. Greyser RMIT Research Repository (RMIT University Library) Brand StrategySports SponsorshipSports ConsumptionManagementBrand Building	2007	165
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded John M.T. Balmer, Shaun M. Powell, Stephen A. Greyser Journal of Business Ethics Brand EquityEthical BrandEthical Corporate MarketingBusinessCorporate Responses	2011	162
Advancing and enhancing corporate reputation Stephen A. Greyser Corporate Communications An International Journal Firm PerformanceCorporate ReputationCorporate StrategyCompany BehaviourReputation Management	1999	162
The Crown as a corporate brand: Insights from monarchies John M.T. Balmer, Stephen A. Greyser, Mats Urde Journal of Brand Management Ownership StructureBrand EquityManagementBrand StrategyBusiness	2006	125
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century John M.T. Balmer, Helen Stuart, Stephen A. Greyser California Management Review Brand StrategyMultiple IdentitiesOrganizational CultureOrganizational BehaviorIdentity Misalignments	2009	116

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