Stephen A. Greyser

Corporate marketing

John M.T. Balmer, Stephen A. Greyser · European Journal of Marketing · 2006 · 585 citations

Business, Marketing, Marketing Management +9

Corporate brands with a heritage

Mats Urde, Stephen A. Greyser, John M.T. Balmer · Journal of Brand Management · 2007 · 481 citations

Business, Marketing, Marketing Management +8

Managing the Multiple Identities of the Corporation

John M.T. Balmer, Stephen A. Greyser · California Management Review · 2002 · 382 citations

Management, Organization Studies, Strategic Management +17

Advertising in America: The Consumer View

Robert L. Birmingham, Raymond A. Bauer, Stephen A. Greyser · Michigan Law Review · 1969 · 305 citations

Business, Marketing, Marketing Management +11

Corporate brand reputation and brand crisis management

Stephen A. Greyser · Management Decision · 2009 · 179 citations

Business, Marketing, Marketing Management +17