Concepedia

Raymond A. Bauer

RA

41

Publications

4.4K

Citations

29

H-Index

1942

Active since

Affiliations

Harvard University(Current)

Charité - Universitätsmedizin Berlin

Raymond A. Bauer is an author at Harvard University specializing in social sciences, political science, and education.

Top concepts

Social SciencesPoliticsEducationBusinessSociologyManagementArtsMarketingPersuasionSocial Psychology

Publications per year

1942–2009

41

Publications

41

Consumer Behavior as Risk Taking

Raymond A. Bauer · Medical Entomology and Zoology · 1960 · 1.5K citations

Economics, Consumer Decision Making, Consumer Uncertainty +11

American Business and Public Policy. The Politics of Foreign Trade

Raymond A. Bauer, Ithiel de Sola Pool, Lewis Anthony Dexter · Revue Française de Sociologie · 1965 · 523 citations

Trade Costs, Trade, Political Behavior +18

Advertising in America: The Consumer View

Robert L. Birmingham, Raymond A. Bauer, Stephen A. Greyser · Michigan Law Review · 1969 · 304 citations

Advertising, Targeted Advertising, Management +5

The obstinate audience: The influence process from the point of view of social communication.

Raymond A. Bauer · American Psychologist · 1964 · 265 citations

Obstinate Audience, Majority Influence, Social Media +13

The Soviet Citizen: Daily Life in a Totalitarian Society.

N. S. Timasheff, Alex Inkeles, Raymond A. Bauer et al. · American Sociological Review · 1960 · 133 citations

Democracy, Sociology, Soviet Citizen +4

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