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The obstinate audience: The influence process from the point of view of social communication.

Obstinate AudienceMajority InfluenceSocial MediaSocietal InfluenceInterpersonal CommunicationCommunication EffectsCommunication StudySocial CommunicationSocial InfluenceInfluence ProcessCommunication ResearchCommunicationPopular CommunicationArtsAudience ReceptionPersuasion