The obstinate audience: The influence process from the point of view of social communication.

The People's Choice

Van F. Christoph, Paul F. Lazarfeld, Bernard Berelson et al. · The American Catholic Sociological Review · 1945 · 1.7K citations

Social Sciences, Economics, Behavioral Economics +4

The Effects of Mass Communication

Patrick D. Hazard, Joseph T. Klapper · American Quarterly · 1962 · 1.4K citations

Social Sciences, Communication, Political Communication +12

Some Reasons Why Information Campaigns Fail

Herbert H. Hyman, Paul B. Sheatsley · Public Opinion Quarterly · 1947 · 313 citations

Social Sciences, Communication, Marketing +7

Personality Correlates of Susceptibility To Persuasion1

Irving L. Janis · Journal of Personality · 1954 · 186 citations

Social Sciences, Psychology, Social Psychology +12

What “Missing the Newspaper ” Means

Bernard Berelson · 2004 · 174 citations

Social Sciences, Communication, Mass Communication +9