Audience Behavior is a scholarly construct in Audience Studies that denotes the observable actions and responses of individuals or groups toward mediated content, distinguished by its focus on engagement patterns, consumption habits, and interpretive practices within specific sociocultural contexts.
1.4K
Publications
92.2K
Citations
3K
Authors
1.1K
Institutions
Publications per year
2017–2026
418
Parents
Publications
1.4K
Zizi Papacharissi, Alan Rubin · Journal of Broadcasting & Electronic Media · 2000 · 1.8K citations
A Dependency Model of Mass-Media Effects
Sandra J. Ball‐Rokeach, Melvin L. DeFleur · Communication Research · 1976 · 1.3K citations
1–5 of 1.4K
Authors
3K
- AR
14
h-index
- EM
8
h-index
- BM
7
h-index
- JG
7
h-index
- EG
5
h-index
1–5 of 3K
Institutions
1.1K
University of Georgia
Athens, United States
18 h-index
34 publications
1.9K citations
Pennsylvania State University
State College, United States
17 h-index
45 publications
2.3K citations
Michigan State University
East Lansing, United States
17 h-index
35 publications
3.9K citations
University of Illinois Urbana-Champaign
Urbana, United States
16 h-index
30 publications
4.1K citations
University of Florida
Gainesville, United States
14 h-index
28 publications
775 citations
Indiana University
Bloomington, United States
13 h-index
14 publications
1.2K citations
University of Delaware
Newark, United States
13 h-index
17 publications
1.7K citations
University of Amsterdam
Amsterdam, The Netherlands
13 h-index
34 publications
1.6K citations
1–8 of 1.1K
Venues
- Journal of Broadcasting & Electronic Media
64 publications · 8.6K citations
40
h-index
- Journal of Advertising
29 publications · 3.5K citations
25
h-index
- Communication Research
CR · 27 publications · 4.4K citations
22
h-index
- Journal of Communication
26 publications · 2.6K citations
21
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- Journal of Advertising Research
JAR · 26 publications · 1.3K citations
18
h-index
1–5