Publication | Closed Access
Social media engagement: What motivates user participation and consumption on YouTube?
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Citations
78
References
2016
Year
Social MediaSocial Media EngagementInteractive MarketingOnline CommunityUser-generated ContentManagementSocial InfluenceUser ParticipationCommunicationArtsContent AnalysisMarketingConsumer EngagementMedia StudiesSocietal ImplicationsSocial Web
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