Audience Interpretation
Audience Interpretation is the scholarly concept referring to the cognitive and cultural process by which individuals or groups construct meaning from media texts, distinguished from related concepts by its focus on the active, contextually situated decoding of symbolic content in response to media messages.
128
Publications
8.2K
Citations
207
Authors
121
Institutions
Publications per year
2017–2026
16
128
Prominence-interpretation theory
B. J. Fogg · 2003 · 333 citations
Preliminary notes on audiences in Africa
Karin Barber · Africa · 1997 · 218 citations
1–5 of 128
207
London School of Economics and Political Science, United Kingdom
5 publications · 154 citations
5
h-index
2
h-index
2
h-index
2
h-index
2
h-index
1–5 of 207
121
University of Illinois Urbana-Champaign
Urbana, United States
4 h-index
5 publications
196 citations
Stanford University
Stanford, United States
3 h-index
3 publications
367 citations

University of Nottingham
Nottingham, United Kingdom
2 h-index
6 publications
530 citations
University of Copenhagen
Copenhagen, Denmark
2 h-index
2 publications
27 citations
Colorado State University
Fort Collins, United States
2 h-index
3 publications
261 citations
University of Oxford
Oxford, United Kingdom
2 h-index
2 publications
37 citations

Inholland University of Applied Sciences
Haarlem, The Netherlands
2 h-index
2 publications
70 citations
University of Vienna
Vienna, Austria
2 h-index
4 publications
248 citations
1–8 of 121
5 publications · 501 citations
5
h-index
CSMC · 5 publications · 385 citations
5
h-index
5 publications · 935 citations
5
h-index
4 publications · 141 citations
4
h-index
MP · 2 publications · 85 citations
2
h-index
1–5