Concepedia

Audience Analysis

Audience Analysis is a systematic process within communication research and practice that identifies and evaluates the characteristics, needs, attitudes, and behaviors of a target audience to inform the design and delivery of messages, distinguishing it from general message development by its empirical and audience-centered approach.

283

Publications

17.4K

Citations

599

Authors

291

Institutions

Publications per year

2017–2026

63

Parents

Children

Publications

283

Content Analysis in Communication Research.

Ithiel de Sola Pool, Bernard Berelson · American Sociological Review · 1952 · 3.1K citations

, , +5

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 710 citations

, , +11

Audience Activity and Soap Opera Involvement A Uses and Effects Investigation

Alan Rubin, Elizabeth M. Perse · Human Communication Research · 1987 · 622 citations

, , +9

Journalism is twerking? How web analytics is changing the process of gatekeeping

Edson C. Tandoc · New Media & Society · 2014 · 437 citations · Full text

, , +17

Understanding audience involvement: Conceptualizing and manipulating identification and transportation

Nurit Tal‐Or, Jonathan Cohen · Poetics · 2010 · 429 citations

, , +11

1–5 of 283

Authors

599

  1. LE
    Lisa Ede

    Oregon State University, United States

    3 publications · 83 citations

    3

    h-index

  2. SL
    Sonia Livingstone

    London School of Economics and Political Science, United Kingdom

    3 publications · 119 citations

    3

    h-index

  3. BY
    Brita Ytre-Arne

    University of Bergen, Norway

    3 publications · 101 citations

    3

    h-index

  4. AP
    Allan Paivio

    Western University, Canada

    3 publications · 85 citations

    3

    h-index

  5. MD
    Michael D. Slater

    The Ohio State University, United States

    3 publications · 425 citations

    3

    h-index

1–5 of 599

Institutions

291

  1. University of Illinois Urbana-Champaign

    Urbana, United States

    6 h-index

    9 publications

    850 citations

  2. Johns Hopkins University

    Baltimore, United States

    4 h-index

    4 publications

    565 citations

  3. Colorado State University

    Fort Collins, United States

    4 h-index

    6 publications

    478 citations

  4. University of Southern California

    Los Angeles, United States

    4 h-index

    10 publications

    423 citations

  5. Michigan State University

    East Lansing, United States

    3 h-index

    4 publications

    395 citations

  6. University of Minnesota System

    Minneapolis, United States

    3 h-index

    3 publications

    89 citations

  7. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    3 publications

    750 citations

  8. York University

    Toronto, Canada

    3 h-index

    3 publications

    52 citations

1–8 of 291

Venues

  1. Journal of Advertising Research

    JAR · 5 publications · 204 citations

    5

    h-index

  2. College Composition and Communication

    CCC · 5 publications · 304 citations

    5

    h-index

  3. Journal of Broadcasting & Electronic Media

    5 publications · 306 citations

    5

    h-index

  4. Journal of Personality and Social Psychology

    4 publications · 441 citations

    4

    h-index

  5. Communication Theory

    4 publications · 417 citations

    4

    h-index

1–5