Audience Sampling
Audience Sampling is a methodological procedure in audience analysis that involves the systematic selection of a representative subset of individuals from a target audience to enable valid inferences about audience characteristics, preferences, or behaviors.
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2017–2026
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Does sampling influence customers in online retailing of digital music?
Nan Hu, Ling Liu, Indranil Bose et al. · Information Systems and e-Business Management · 2009 · 32 citations · Full text
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Healthy Start
Pittsburgh, United States
1 h-index
1 publications
13 citations
Singapore Management University
Singapore, Singapore
1 h-index
2 publications
64 citations

University of Wisconsin–Eau Claire
Eau Claire, United States
1 h-index
1 publications
32 citations

University of Hong Kong
Pok Fu Lam, Hong Kong
1 h-index
1 publications
32 citations
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1 publications · 13 citations
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1 publications · 32 citations
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