Audience Sampling

Audience Sampling is a methodological procedure in audience analysis that involves the systematic selection of a representative subset of individuals from a target audience to enable valid inferences about audience characteristics, preferences, or behaviors.

2

Publications

45

Citations

5

Authors

4

Institutions

Publications per year

2017–2026

0

Authors

5

  1. NH
    Nan Hu

    Xi'an Jiaotong University, China

    1 publications · 32 citations

    1

    h-index

  2. JS
    Jialie Shen

    Singapore Management University, Singapore

    1 publications · 32 citations

    1

    h-index

  3. LL
    Ling Liu

    University of Wisconsin–Eau Claire, United States

    1 publications · 32 citations

    1

    h-index

  4. GS
    Guy Starkey

    Bournemouth University, United Kingdom

    1 publications · 13 citations

    1

    h-index

  5. IB
    Indranil Bose

    Indian Institute of Management Calcutta, India

    1 publications · 32 citations

    1

    h-index

1–5 of 5

Venues

  1. Cultural Trends

    1 publications · 13 citations

    1

    h-index

  2. Information Systems and e-Business Management

    1 publications · 32 citations

    1

    h-index

1–2