Strategic Communication

Strategic Communication is a deliberate communicative process through which an organization coordinates messages, actions, and images to achieve defined objectives and desired stakeholder outcomes.

2.3K

Publications

154.7K

Citations

4.2K

Authors

1.4K

Institutions

Publications per year

2017–2026

671

Parents

Communication

Children

Advocacy CommunicationAudience AnalysisBrand CommunicationCampaign CommunicationCorporate CommunicationCross-cultural CommunicationDigital Communication StrategyIntegrated Marketing CommunicationsInternal CommunicationInvestor Relations

Publications

2.3K

Strategic Information Transmission

Vincent P. Crawford, Joel Sobel · Econometrica · 1982 · 4.4K citations

Social Sciences, Communication, Economics +16

Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems

Richard L. Daft, Robert H. Lengel, Linda Klebe Treviño · MIS Quarterly · 1987 · 2.3K citations

Social Sciences, Information Systems, Management Information Systems +15

TOWARDS AN ATTENTION‐BASED VIEW OF THE FIRM

William Ocasio · Strategic Management Journal · 1997 · 2.3K citations

Social Sciences, Organizational Behavior, Strategic Management +17

Scenarios: The art of strategic conversation

Lutz E. Schlange · Futures · 1997 · 2K citations

Social Sciences, Communication, Communication Theory +10

Becoming a strategic reader

Scott G. Paris, Marjorie Y. Lipson, Karen K. Wixson · Contemporary Educational Psychology · 1983 · 1.4K citations

Education, Literacy Education, Reading Comprehension +8

1–5 of 2.3K

Authors

4.2K

DV
Dejan Verčič
University of Ljubljana, Slovenia
16 publications · 2.3K citations
16
h-index
RT
Ralph Tench
Leeds Beckett University, United Kingdom
10 publications · 416 citations
10
h-index
ÁM
Ángeles Moreno
Universidad Rey Juan Carlos, Spain
10 publications · 407 citations
10
h-index
AZ
Ansgar Zerfaß
9 publications · 289 citations
9
h-index
JF
Jesper Falkheimer
Lund University, Sweden
7 publications · 459 citations
7
h-index

1–5 of 4.2K

Institutions

1.4K

1–8 of 1.4K

Venues

International Journal of Strategic Communication
IJSC · 127 publications · 7.5K citations
41
h-index
Public Relations Review
71 publications · 4.5K citations
36
h-index
Corporate Communications An International Journal
73 publications · 3.7K citations
30
h-index
Journal of Communication Management
49 publications · 2.2K citations
28
h-index
SSRN Electronic Journal
Repository · 50 publications · 1.8K citations
24
h-index

1–5

See also Strategic Communication
Core Methods	Stakeholder Management Public Diplomacy Internal Communication Public Affairs Message Alignment
Applications	Organizational Communication Political Communication Public Relations Crisis Communication Health Communication Risk Communication Issue Management Public Diplomacy Environmental Communication Integrated Marketing Communications Public Affairs Recruitment Disaster Preparedness
Evaluation	Sentiment Analysis Formative Evaluation Process Evaluation Summative Evaluation
Stakeholder Targeting	Audience Vulnerability Target Audience Definition
Ethical Issues	Accountability Disinformation Data Privacy Hate Speech Organizational Impression Management Algorithmic Bias