Concepedia

Digital Communication Strategy

Digital Communication Strategy is a strategic communication framework designed to achieve specific organizational objectives through the systematic planning, implementation, and evaluation of message dissemination and audience engagement via digital platforms and technologies.

65

Publications

3.4K

Citations

163

Authors

88

Institutions

Publications per year

2017–2026

33

Parents

Children

Publications

65

New directions in communications (or which way to the information age?)

Joseph Turner · IEEE Communications Magazine · 1986 · 847 citations

, , +11

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

Jo Royle, Audrey Laing · International Journal of Information Management · 2013 · 268 citations · Full text

, , +16

Social presence and digital dialogic communication: engagement lessons from top social CEOs

Linjuan Rita Men, Wan‐Hsiu Sunny Tsai, Zifei Fay Chen et al. · Journal of Public Relations Research · 2018 · 187 citations

, , +17

Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda

Leyland Pitt, Michael Parent, Iris Junglas et al. · The Journal of Strategic Information Systems · 2010 · 151 citations

, , +14

Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

Rajan Varadarajan, Roman Welden, S. Arunachalam et al. · International Journal of Research in Marketing · 2021 · 144 citations

, , +16

1–5 of 65

Authors

163

  1. CN
    Cynthia Nichols

    Connecticut Science Center, United States

    1 publications · 13 citations

    1

    h-index

  2. RK
    R. Krishnan

    University of Miami, United States

    1 publications · 45 citations

    1

    h-index

  3. KL
    Kong‐Rae Lee

    Science and Technology Policy Institute, South Korea

    1 publications · 11 citations

    1

    h-index

  4. SA
    S. Arunachalam

    Indian School of Business, India

    1 publications · 144 citations

    1

    h-index

  5. JP
    Jefri Putri Nugraha

    Universitas Wijayakusuma Purwokerto, Indonesia

    1 publications · 20 citations

    1

    h-index

1–5 of 163

Institutions

88

  1. University of Miami

    Coral Gables, United States

    2 h-index

    2 publications

    232 citations

  2. Università Cattolica del Sacro Cuore

    Milan, Italy

    2 h-index

    2 publications

    63 citations

  3. University of Florida

    Gainesville, United States

    2 h-index

    3 publications

    327 citations

  4. King's College London

    London, United Kingdom

    2 h-index

    3 publications

    104 citations

  5. Aarhus University

    Aarhus, Denmark

    2 h-index

    3 publications

    50 citations

  6. Universitas Komputer Indonesia

    Bandung, Indonesia

    2 h-index

    6 publications

    78 citations

  7. Universidad Politécnica de Madrid

    Madrid, Spain

    2 h-index

    2 publications

    43 citations

  8. Ca' Foscari University of Venice

    Venice, Italy

    1 h-index

    1 publications

    37 citations

1–8 of 88

Venues

  1. Business Horizons

    2 publications · 76 citations

    2

    h-index

  2. Telecommunications Policy

    2 publications · 90 citations

    2

    h-index

  3. International Business Review

    2 publications · 28 citations

    2

    h-index

  4. 2

    h-index

  5. Media Culture & Society

    2 publications · 190 citations

    2

    h-index

1–5