S. Arunachalam

In pursuit of an effective B2B digital marketing strategy in an emerging market

Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri et al. · Journal of the Academy of Marketing Science · 2019 · 190 citations

Business, Marketing, Marketing Management +6

Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

Rajan Varadarajan, Roman Welden, S. Arunachalam et al. · International Journal of Research in Marketing · 2021 · 144 citations

Management, Marketing, Marketing Management +16

Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities

S. Arunachalam, Sridhar N. Ramaswami, Pol Herrmann et al. · Journal of the Academy of Marketing Science · 2018 · 119 citations

Management, Marketing, Marketing Management +16

New product introductions for low-income consumers in emerging markets

S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj et al. · Journal of the Academy of Marketing Science · 2019 · 79 citations

Management, Business Economics, Economics +13

Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implications

Srinivas R. Pingali, Sumanta Singha, S. Arunachalam et al. · Journal of Business Research · 2023 · 68 citations · Full text

Business, Information Technology, Management Information Systems +14