Concepedia
Statistics
Publications
12
Citations
639
H-Index
11
Active since
2008
Affiliations
University of Georgia(Current)
University of South Carolina
University of North Carolina at Greensboro
Özyeğin University
Emory University
S. Cem Bahadir is an author at University of Georgia specializing in business, marketing, and marketing management.
Publications per year
2008–2024
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava · Journal of Marketing · 2008 · 161 citations · Full text
Business, Marketing, Marketing Management +14
S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava · Journal of Marketing · 2008 · 114 citations
New product introductions for low-income consumers in emerging markets
S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj et al. · Journal of the Academy of Marketing Science · 2019 · 79 citations
Management, Business Economics, Economics +13
Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava · Journal of International Business Studies · 2015 · 76 citations
Business, Marketing, Marketing Management +13
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
Nita Umashankar, S. Cem Bahadir, Sundar G. Bharadwaj · Journal of Marketing · 2021 · 56 citations
Business, Strategic Management, Strategy +14
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