Concepedia

Marcos Inácio Severo de Almeida

MI

7

Publications

458

Citations

7

H-Index

2014

Active since

Affiliations

Universidade Federal de Goiás(Current)

Universidade Estadual de Maringá

Iowa State University

Marcos Inácio Severo de Almeida is an author at Universidade Federal de Goiás specializing in management, marketing, and interactive marketing.

ORCID

Top concepts

Publications per year

2014–2021

7

Publications

7

In pursuit of an effective B2B digital marketing strategy in an emerging market

Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri et al. · Journal of the Academy of Marketing Science · 2019 · 183 citations

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Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

Ricardo Limongi, Denise Santos de Oliveira, Marcos Inácio Severo de Almeida · Online Information Review · 2016 · 171 citations

, , +31

Optimising digital marketing and social media strategy: from push to pull to performance

Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler et al. · Journal of Marketing Management · 2021 · 46 citations

“Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site

Marcos Inácio Severo de Almeida, Milena Costa, Ricardo Limongi et al. · Review of Business Management · 2016 · 18 citations · Full text

How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty

Valter Afonso Vieira, Raj Agnihotri, Marcos Inácio Severo de Almeida et al. · Journal of Business Research · 2021 · 16 citations

, , +8

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