Concepedia

Milena Costa

MC

Statistics

Publications

2

Citations

66

H-Index

2

Active since

2016

Affiliations

Universidade Federal de Goiás(Current)

Milena Costa is an author at Universidade Federal de Goiás specializing in business, marketing management, and marketing.

Publications per year

2016–2021

2

Publications

2

Optimising digital marketing and social media strategy: from push to pull to performance

Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler et al. · Journal of Marketing Management · 2021 · 48 citations

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“Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site

Marcos Inácio Severo de Almeida, Milena Costa, Paulo Roberto Scalco · Review of Business Management · 2016 · 18 citations · Full text

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