Jo Royle

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

Jo Royle, Audrey Laing · International Journal of Information Management · 2013 · 268 citations · Full text

Business, Marketing, Marketing Management +16

Examining chain bookshops in the context of “third place”

Audrey Laing, Jo Royle · International Journal of Retail & Distribution Management · 2013 · 36 citations · Full text

Business, Marketing, Retail Management +17

Publishing in international journals

Jo Royle, Louisa Coles, Dorothy Williams et al. · Scientometrics · 2007 · 25 citations

Education, International Business, International Higher Education +2

Bookselling Online: An Examination of Consumer Behaviour Patterns

Audrey Laing, Jo Royle · Publishing Research Quarterly · 2013 · 24 citations · Full text

Business, Marketing, Marketing Management +12

The use of branding by trade publishers: An investigation into marketing the book as a brand name product

Jo Royle, Louise Cooper, Rosemary Stockdale · Publishing Research Quarterly · 1999 · 22 citations

Business, Marketing, Marketing Management +13