International Journal of Information Management · 2013 · 268 citations · 29 references
BusinessMarketingMarketing ManagementDigital MarketingDigital StrategyMarketing StrategyDigital Communication StrategyDigital LiteracyDigital Marketing StrategyDigital MarketsIntegrated Marketing CommunicationsMarketing AutomationCommunication Technologies For MarketsDigital Communication SkillsDigital Marketing PlanningDigital Skills DemandDigital Skills GapDigital Strategic CommunicationWorkforce Digital Skills
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