Concepedia
Statistics
Publications
40
Citations
31.5K
H-Index
35
Active since
2004
Affiliations
ESCP Business School(Current)
ESCP Business School
University of Cologne
Andreas Kaplan is an author at ESCP Business School specializing in marketing, business, and marketing management.
Publications per year
2004–2024
Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations
Social Sciences, Communication, Audience Studies +10
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
Andreas Kaplan, Michael Haenlein · Business Horizons · 2018 · 2.9K citations
Computing, Computer Science, Artificial Intelligence +9
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence
Michael Haenlein, Andreas Kaplan · California Management Review · 2019 · 2.4K citations
Computing, Computer Science, Artificial Intelligence +12
A Beginner's Guide to Partial Least Squares Analysis
Michael Haenlein, Andreas Kaplan · Understanding Statistics · 2004 · 1.7K citations
Business, Educational Measurement, Measurement Invariance +7
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
Andreas Kaplan, Michael Haenlein · Business Horizons · 2016 · 805 citations
Education, Educational Technology, Higher Education +17
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