Andreas Kaplan - Concepedia

Author

Andreas Kaplan

ESCP Business School ORCID

Also Known As

Andreas Kaplan, Andreas M Kaplan, Andreas M. Kaplan, Andréas M. Kaplan, Kaplan, Andreas, Kaplan, Andreas 1977-

137

Publications

31.1K

Citations

H-Index

149

Concepts

All Affiliations

ESCP Business School ESCP Business School University of Cologne

About

Andreas Kaplan is an author at ESCP Business School specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	20	20	4.3K
2	Arts	12	12	20.5K
3	Education	6	6	1.5K
4	Engineering	6	6	3.2K
5	Humanities	1	1	2.7K

Andreas Kaplan

Publications

30.7K

Citations

H-Index

Page 1

	Year	Citations
Users of the world, unite! The challenges and opportunities of Social Media Andreas Kaplan, Michael Haenlein Business Horizons Computational Social ScienceSocial NetworksSocial MediaContent AnalysisSocial Medium Monitoring	2009	17.2K
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence Andreas Kaplan, Michael Haenlein Business Horizons Artificial IntelligenceHumanitiesResponsible AiHuman-ai InteractionEthic Of Artificial Intelligence	2018	2.7K
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence Michael Haenlein, Andreas Kaplan California Management Review Artificial IntelligenceEngineeringMachine LearningAi FoundationIntelligent Systems	2019	2.2K
A Beginner's Guide to Partial Least Squares Analysis Michael Haenlein, Andreas Kaplan Understanding Statistics General IntroductionEconometric ModelEconomicsMultivariate AnalysisBusiness	2004	1.7K
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster Andreas Kaplan, Michael Haenlein Business Horizons Social MediaArtsEducationOnline EducationMassive Open Online Courses	2016	797
Social Media Metrics — A Framework and Guidelines for Managing Social Media Kay Peters, Yubo Chen, Andreas Kaplan, Journal of Interactive Marketing	2013	628
Rulers of the world, unite! The challenges and opportunities of artificial intelligence Andreas Kaplan, Michael Haenlein Business Horizons Artificial IntelligenceEngineeringData ScienceHumanartificial Intelligence CollaborationAutomation	2019	606
Competition and strategy in higher education: Managing complexity and uncertainty Francesca Pucciarelli, Andreas Kaplan Business Horizons Educational SystemManagementBusinessEducationBusiness Strategy	2016	518
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance Andreas Kaplan, Michael Haenlein Business Horizons MarketingThree-quarter TimeEntertainment MarketingViral MarketingSocial Media	2011	476
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 Andreas Kaplan Business Horizons Mobile Social NetworkSocial MediaMobile MarketingAdvertisingDigital Marketing	2011	402

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