Concepedia

Earned Media Strategy

Earned Media Strategy is a digital communication strategy that systematically leverages unpaid, third-party endorsements, organic content sharing, and public engagement to amplify brand visibility and credibility, distinguished from paid or owned media approaches by its reliance on audience-driven dissemination and media credibility.

8

Publications

705

Citations

23

Authors

8

Institutions

Publications per year

2017–2026

4

Parents

Publications

8

The Impact of Different Touchpoints on Brand Consideration

Shane Baxendale, Emma K. Macdonald, Hugh Wilson · Journal of Retailing · 2015 · 382 citations · Full text

, , +17

What’s Not to “Like?”

Karen Nelson-Field, Erica Riebe, Byron Sharp · Journal of Advertising Research · 2012 · 118 citations

, , +15

Content marketing capability building: a conceptual framework

John K. L. Ho, Christopher Pang, Crisann Choy · Journal of Research in Interactive Marketing · 2020 · 86 citations

, , +16

Permanent Campaigning: A Meta-Analysis and Framework for Measurement

Ícaro Joathan, Darren G. Lilleker · Journal of Political Marketing · 2020 · 39 citations · Full text

, , +10

The effect of earned and paid media strategies in high visibility enforcement campaigns

Madalene Milano, Bill McInturff, James L. Nichols · Journal of Safety Research · 2004 · 25 citations

, , +11

1–5 of 8

Authors

23

  1. JM
    Jens Mattke

    University of Bamberg, Germany

    1 publications · 23 citations

    1

    h-index

  2. BM
    Bill McInturff

    Texas Medical Board, United States

    1 publications · 25 citations

    1

    h-index

  3. JL
    James L. Nichols

    Emory University, United States

    1 publications · 25 citations

    1

    h-index

  4. BS
    Byron Sharp

    University of South Australia, Australia

    1 publications · 118 citations

    1

    h-index

  5. EK
    Emma K. Macdonald

    Cranfield University, United Kingdom

    1 publications · 382 citations

    1

    h-index

1–5 of 23

Institutions

8

  1. University of South Australia

    Adelaide, Australia

    2 h-index

    4 publications

    736 citations

  2. Cranfield University

    Cranfield, United Kingdom

    1 h-index

    3 publications

    1.1K citations

  3. University of Bamberg

    Bamberg, Germany

    1 h-index

    3 publications

    69 citations

  4. Nanyang Polytechnic

    Singapore, Singapore

    1 h-index

    3 publications

    258 citations

  5. Universidade Federal Fluminense

    Niterói, Brazil

    1 h-index

    1 publications

    39 citations

  6. Bournemouth University

    Poole, United Kingdom

    1 h-index

    1 publications

    39 citations

  7. Azusa Pacific University

    Azusa, United States

    1 h-index

    1 publications

    15 citations

  8. Texas Medical Board

    Austin, United States

    1 h-index

    1 publications

    25 citations

1–8 of 8

Venues

  1. Journal of Safety Research

    1 publications · 25 citations

    1

    h-index

  2. Journal of Political Marketing

    1 publications · 39 citations

    1

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 118 citations

    1

    h-index

  4. ROSA P

    Repository · 1 publications · 17 citations

    1

    h-index

  5. Journal of Retailing

    1 publications · 382 citations

    1

    h-index

1–5