Journal of Political Marketing

From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political Participation and Civic Engagement in the 2008 Obama Campaign

Derrick L. Cogburn, Fatima K. Espinoza-Vasquez · 2011 · 386 citations

Public Affairs, Political Communication, Political Science +17

The Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season

Caroline Lego Muñoz, Terri L. Towner · 2017 · 204 citations

Public Affairs, Communication, Political Communication +15

Fear and Loathing in Populist Campaigns? Comparing the Communication Style of Populists and Non-populists in Elections Worldwide

Alessandro Nai · 2018 · 170 citations · Full text

Public Affairs, Political Communication, Political Science +17

Politics in 140 Characters or Less: Campaign Communication, Network Interaction, and Political Participation on Twitter

Leticia Bode, Kajsa E. Dalrymple · 2014 · 158 citations

Public Affairs, Political Communication, Political Science +17

Political Marketing and Professionalized Campaigning

Jesper Strömbäck · 2007 · 132 citations

Business, Marketing, Political Science +6