Byron Sharp

Loyalty programs and their impact on repeat-purchase loyalty patterns

Byron Sharp, Anne Sharp · International Journal of Research in Marketing · 1997 · 776 citations

Customer Satisfaction, Loyalty Programs, Consumer Research +4

Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication

Emma K. Macdonald, Byron Sharp · Journal of Business Research · 2000 · 626 citations

Marketing, Consumer Decision Making, Consumer Study +9

Conceptualizing and measuring brand salience

Jenni Romaniuk, Byron Sharp · Marketing Theory · 2004 · 200 citations

Customer Satisfaction, Consumer Research, Brand Strategy +17

Purchase Loyalty is Polarised into Either <i>Repertoire</i> or <i>Subscription</i> Patterns

Byron Sharp, Malcolm Wright, G. J. Goodhardt · Australasian Marketing Journal (AMJ) · 2002 · 149 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +23

What is Differentiation and How Does it Work ?

Byron Sharp, John Dawes · Journal of Marketing Management · 2001 · 144 citations

Real World Differentiation, Consumer Research, Cell Differentiation +18