Malcolm Wright - Concepedia

Author

Malcolm Wright

Also Known As

M. J. WRIGHT, M. J. Wright, M. WRIGHT, M. Wright, MALCOLM J. WRIGHT, Malcolm J. Wright, Malcolm John Wright, Malcolm Wright, Wright, Malcolm

147

Publications

3.2K

Citations

H-Index

217

Concepts

All Affiliations

Massey University University of South Australia University of Exeter Harvard University

About

Malcolm Wright is an author at Massey University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	22	26	1.5K
2	Engineering	11	11	544
3	Education	3	3	156
4	Arts	2	2	52
5	Health Sciences	1	1	30

Malcolm Wright

Publications

Citations

H-Index

Page 1

	Year	Citations
The relative incidence of positive and negative word of mouth: A multi-category study Robert East, Kathy Hammond, Malcolm Wright International Journal of Research in Marketing Customer SatisfactionCustomer ReviewAdvertisingConsumer StudyInteractive Marketing	2007	331
Consumer behaviour : applications in marketing Robert East, Malcolm Wright, Marc Vanhuele Research Repository (Kingston University London)	2008	160
Purchase Loyalty is Polarised into Either <i>Repertoire</i> or <i>Subscription</i> Patterns Byron Sharp, Malcolm Wright, G. J. Goodhardt Australasian Marketing Journal (AMJ) Marketing AnalyticsCustomer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer Study	2002	149
Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability Alexander Schnack, Malcolm Wright, Judith Holdershaw Food Research International Investigating TelepresenceEngineeringVirtual RealityDesignUser Experience	2018	133
Fundamental patterns of in-store shopper behavior Herb Sorensen, Svetlana Bogomolova, Katherine Anderson, Journal of Retailing and Consumer Services Customer SatisfactionBuying BehaviorInteractive MarketingManagementBusiness	2017	100
Bias and variability in purchase intention scales Malcolm Wright, Murray Macrae Journal of the Academy of Marketing Science Online Customer BehaviorBehavioral Decision MakingManagementPurchase Intention ScalesConsumer Research	2007	95
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data Malcolm Wright, Anne Sharp, Byron Sharp International Journal of Research in Marketing Dirichlet ModelMarket StatisticsEconomicsEconometric ModelJuster Scale	2002	87
A quantitative evaluation of the public response to climate engineering Malcolm Wright, D.A.H. Teagle, Pamela M. Feetham Nature Climate Change EngineeringEnvironmental Impact AssessmentLawClimate CommunicationClimate Policy	2014	85
An exploratory investigation of shopper behaviour in an immersive virtual reality store Alexander Schnack, Malcolm Wright, Judith Holdershaw Journal of Consumer Behaviour Customer SatisfactionDigital MarketingConsumer StudyConsumer ResearchAbstract Shopper Research	2019	80
A Framework for the Empirical Investigation of Mindfulness Meditative Development Julieta Galante, Andrea Grabovac, Malcolm Wright, Mindfulness EmpathyEducationMental HealthMindfulness InterventionSocial Sciences	2023	76

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