Concepedia
Statistics
Publications
65
Citations
3.1K
H-Index
34
Active since
1965
Affiliations
Massey University(Current)
University of South Australia
University of Exeter
Harvard University
Malcolm Wright is an author at Massey University specializing in business, marketing, and marketing management.
Publications per year
1965–2024
The relative incidence of positive and negative word of mouth: A multi-category study
Robert East, Kathy Hammond, Malcolm Wright · International Journal of Research in Marketing · 2007 · 333 citations
Business, Linguistics, Marketing +11
Consumer behaviour : applications in marketing
Robert East, Malcolm Wright, Marc Vanhuele · Research Repository (Kingston University London) · 2008 · 161 citations
Business, Marketing, Marketing Management +17
Purchase Loyalty is Polarised into Either <i>Repertoire</i> or <i>Subscription</i> Patterns
Byron Sharp, Malcolm Wright, G. J. Goodhardt · Australasian Marketing Journal (AMJ) · 2002 · 150 citations
Business, Marketing, Marketing Management +14
Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability
Alexander Schnack, Malcolm Wright, Judith Holdershaw · Food Research International · 2018 · 135 citations
Computing, Information Technology, Human-computer Interaction +13
Fundamental patterns of in-store shopper behavior
Herb Sorensen, Svetlana Bogomolova, Katherine Anderson et al. · Journal of Retailing and Consumer Services · 2017 · 103 citations
Business, Operations Management, Retail Management +14
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