Concepedia

Alexander Schnack

AS

9

Publications

493

Citations

9

H-Index

2014

Active since

Affiliations

Massey University(Current)

University of South Australia

Alexander Schnack is an author at Massey University specializing in virtual reality, user experience, and marketing.

Top concepts

User ExperienceVirtual RealityMarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceInteractive MarketingPsychologyDigital Marketing

Publications per year

2014–2024

9

Publications

9

Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability

Alexander Schnack, Malcolm Wright, Judith Holdershaw · Food Research International · 2018 · 133 citations

Investigating Telepresence, Engineering, Virtual Reality +10

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Aysu Erensoy, Anuradha Mathrani, Alexander Schnack et al. · Journal of Consumer Behaviour · 2024 · 85 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +22

An exploratory investigation of shopper behaviour in an immersive virtual reality store

Alexander Schnack, Malcolm Wright, Judith Holdershaw · Journal of Consumer Behaviour · 2019 · 80 citations

Customer Satisfaction, Digital Marketing, Consumer Study +22

Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

Alexander Schnack, Malcolm Wright, Jonathan Elms · Journal of Retailing and Consumer Services · 2021 · 62 citations

Customer Satisfaction, Behavioral Sciences, Personality Psychology +13

Somatostatin receptor expression in Merkel cell carcinoma as target for molecular imaging

Kristina Buder, Constantin Lapa, Michael C. Kreißl et al. · BMC Cancer · 2014 · 61 citations · Full text

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