Jonathan Elms

Managing the attractiveness of evolved and created retail agglomerations formats

Christoph Teller, Jonathan Elms · Marketing Intelligence & Planning · 2010 · 102 citations · Full text

Consumer Research, Brand Strategy, Overall Attractiveness +21

Exploring the adoption of self-service checkouts and the associated social obligations of shopping practices

Sandy Bulmer, Jonathan Elms, Simon Moore · Journal of Retailing and Consumer Services · 2018 · 93 citations

Customer Satisfaction, Self-service Technology, Online Customer Behavior +10

The social significance of AI in retail on customer experience and shopping practices

Simon Moore, Sandy Bulmer, Jonathan Elms · Journal of Retailing and Consumer Services · 2021 · 93 citations

Social Significance, Customer Satisfaction, Customer Experience +13

Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices

Jonathan Elms, Ronan de Kervenoael, Alan Hallsworth · Journal of Retailing and Consumer Services · 2016 · 91 citations · Full text

Culture, Online Customer Behavior, Interactive Marketing +10

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Aysu Erensoy, Anuradha Mathrani, Alexander Schnack et al. · Journal of Consumer Behaviour · 2024 · 85 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +22