Jonathan Elms

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Aysu Erensoy, Anuradha Mathrani, Alexander Schnack et al. · Journal of Consumer Behaviour · 2024 · 122 citations · Full text

Business, Marketing, Psychology +11

The social significance of AI in retail on customer experience and shopping practices

Simon Moore, Sandy Bulmer, Jonathan Elms · Journal of Retailing and Consumer Services · 2021 · 109 citations

Business, Computer Science, Retail Management +16

Managing the attractiveness of evolved and created retail agglomerations formats

Christoph Teller, Jonathan Elms · Marketing Intelligence & Planning · 2010 · 106 citations · Full text

Business, Marketing, Marketing Management +14

Exploring the adoption of self-service checkouts and the associated social obligations of shopping practices

Sandy Bulmer, Jonathan Elms, Simon Moore · Journal of Retailing and Consumer Services · 2018 · 95 citations

Business, Marketing, Retail Management +15

Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices

Jonathan Elms, Ronan de Kervenoael, Alan Hallsworth · Journal of Retailing and Consumer Services · 2016 · 94 citations · Full text

Business, Marketing, Retail Management +14