Concepedia
Statistics
Publications
38
Citations
4.2K
H-Index
25
Active since
1985
Affiliations
University of South Australia(Current)
Kingston University
Kingston College
UNSW Sydney
Australian Institute of Business
Robert East is an author at University of South Australia specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorInteractive MarketingConsumer Decision MakingAdvertisingMarketing Communication
Publications per year
1985–2021
Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
Stavros Kalafatis, Michael Pollard, Robert East et al. · Journal of Consumer Marketing · 1999 · 1.1K citations
Green Marketing, Behavioral Decision Making, Ajzen ’ +19
Measuring the impact of positive and negative word of mouth on brand purchase probability
Robert East, Kathy Hammond, Wendy Lomax · International Journal of Research in Marketing · 2008 · 612 citations
Customer Satisfaction, Advertising, Brand Equity +11
The relative incidence of positive and negative word of mouth: A multi-category study
Robert East, Kathy Hammond, Malcolm Wright · International Journal of Research in Marketing · 2007 · 331 citations
Customer Satisfaction, Customer Review, Advertising +12
Investment decisions and the theory of planned behaviour
Robert East · Journal of Economic Psychology · 1993 · 293 citations
Investment Decisions, Behavioral Decision Making, Extended Theory +9
Consumer behaviour : advances and applications in marketing
Robert East · Medical Entomology and Zoology · 1997 · 194 citations
Customer Satisfaction, Consumer Preferences, Consumer Decision Making +15
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