Concepedia

Wendy Lomax

WL

26

Publications

2K

Citations

20

H-Index

1994

Active since

Affiliations

Kingston University(Current)

University of South Australia

Kingston College

Australian Institute of Business

Wendy Lomax is an author at Kingston University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionBrand AwarenessAdvertisingBrand ManagementConsumer BehaviorBrand Equity

Publications per year

1994–2016

26

Publications

26

Measuring the impact of positive and negative word of mouth on brand purchase probability

Robert East, Kathy Hammond, Wendy Lomax · International Journal of Research in Marketing · 2008 · 612 citations

Customer Satisfaction, Advertising, Brand Equity +11

Taking control of word of mouth marketing: the case of an entrepreneurial hotelier

David Stokes, Wendy Lomax · Journal of Small Business and Enterprise Development · 2002 · 207 citations

Customer Experience, Customer Satisfaction, Mouth Marketing +20

Consumer Loyalty: Singular, Additive or Interactive?

Robert East, Philip Gendall, Kathy Hammond et al. · Australasian Marketing Journal (AMJ) · 2005 · 135 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +17

First-Store Loyalty and Retention

Robert East, Kathy Hammond, Patricia Harris et al. · Journal of Marketing Management · 2000 · 119 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +18

Loyalty to supermarkets

Robert East, Patricia Harris, Gill Willson et al. · The International Review of Retail Distribution and Consumer Research · 1995 · 106 citations

Customer Satisfaction, Economics, Consumer Decision Making +15

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