Concepedia

David Stokes

DS

18

Publications

2.2K

Citations

16

H-Index

1997

Active since

Affiliations

Kingston University(Current)

Kingston College

David Stokes is an author at Kingston University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingEntrepreneurshipMarketing StrategyMarketing ManagementBusiness StrategyMarketing InsightsStrategic ManagementMarketing Communication

Publications per year

1997–2009

18

Publications

18

Small businesses and the environment: turning over a new leaf?

Andrea Revell, David Stokes, Hsin Chen · Business Strategy and the Environment · 2009 · 416 citations

Small Businesses, Engineering, Sustainability Performance +20

Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing

David Stokes · Journal of Research in Marketing and Entrepreneurship · 2000 · 360 citations

Digital Marketing, Entrepreneurial Motivation, Entrepreneurship +16

Methodology or “methodolatry”? An evaluation of focus groups and depth interviews

David Stokes, Richard D. Bergin · Qualitative Market Research An International Journal · 2006 · 324 citations

Marketing Analytics, Customer Satisfaction, Participant Observation +19

Taking control of word of mouth marketing: the case of an entrepreneurial hotelier

David Stokes, Wendy Lomax · Journal of Small Business and Enterprise Development · 2002 · 207 citations

Customer Experience, Customer Satisfaction, Mouth Marketing +20

Entrepreneurial marketing: a conceptualisation from qualitative research

David Stokes · Qualitative Market Research An International Journal · 2000 · 184 citations

Critical Incident Technique, Interactive Marketing, Management +10

Rows per page

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