Gill Willson is an author at Kingston College specializing in consumer uncertainty, consumer decision making, and business.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchConsumer UncertaintyConsumer Decision MakingCustomer SatisfactionBrandingEconomics
Publications per year
1994–1995
3
3
Decision Making and Habit in Shopping Times
Robert East, Wendy Lomax, Gill Willson et al. · European Journal of Marketing · 1994 · 86 citations
Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +17
Correlates of first‐brand loyalty
Robert East, Patricia Harris, Gill Willson et al. · Journal of Marketing Management · 1995 · 62 citations
Rows per page
1–3 of 3