84
Publications
3.5K
Citations
33
H-Index
1990
Active since
Philip Gendall is an author at Massey University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorAdvertisingBehavioral ScienceSurvey MethodologyEconomicsPublic Health
Publications per year
1990–2021
84
84
Changes in Tobacco Use During the 2020 COVID-19 Lockdown in New Zealand
Philip Gendall, Janet Hoek, James Stanley et al. · Nicotine & Tobacco Research · 2020 · 130 citations · Full text
Effects of dissuasive packaging on young adult smokers
Janet Hoek, Philip Gendall, Jordan J. Louviere et al. · Tobacco Control · 2010 · 107 citations
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