Statistics
Publications
84
Citations
3.6K
H-Index
34
Active since
1990
Philip Gendall is an author at Massey University specializing in marketing, consumer behavior, and social sciences.
Publications per year
1990–2021
84
84
Susanna Every‐Palmer, Matthew Jenkins, Philip Gendall et al. · PLoS ONE · 2020 · 387 citations · Full text
Consumer Loyalty: Singular, Additive or Interactive?
Robert East, Philip Gendall, Kathy Hammond et al. · Australasian Marketing Journal (AMJ) · 2005 · 137 citations
Effects of dissuasive packaging on young adult smokers
Janet Hoek, Philip Gendall, Jordan J. Louviere et al. · Tobacco Control · 2010 · 107 citations
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