Concepedia
Statistics
Publications
22
Citations
3.4K
H-Index
18
Active since
1979
Affiliations
London Business School(Current)
London South Bank University
Kingston College
Kingston University
Kathy Hammond is an author at London Business School specializing in business, marketing, and marketing management.
Publications per year
1979–2008
Customer loyalty and customer loyalty programs
Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 844 citations
Business, Marketing, Marketing Management +13
Measuring the impact of positive and negative word of mouth on brand purchase probability
Robert East, Kathy Hammond, Wendy Lomax · International Journal of Research in Marketing · 2008 · 618 citations
Business, Marketing, Marketing Management +14
The relative incidence of positive and negative word of mouth: A multi-category study
Robert East, Kathy Hammond, Malcolm Wright · International Journal of Research in Marketing · 2007 · 333 citations
Business, Linguistics, Marketing +11
Patterns of Buyer Behavior: Regularities, Models, and Extensions
Mark Uncles, A. S. C. Ehrenberg, Kathy Hammond · Marketing Science · 1995 · 271 citations
Business, Marketing, Marketing Management +16
The After-Effects of Price-related Consumer Promotions
A. S. C. Ehrenberg, Kathy Hammond · Journal of Advertising Research · 1994 · 195 citations
Management, Marketing, Marketing Management +12
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