Concepedia
Statistics
Publications
21
Citations
3.4K
H-Index
18
Active since
1979
Affiliations
London Business School(Current)
London South Bank University
Kingston College
Kingston University
Kathy Hammond is an author at London Business School specializing in management, consumer research, and marketing.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionInteractive MarketingBrand AwarenessBrand EquityBrand Loyalty
Publications per year
1979–2008
Customer loyalty and customer loyalty programs
Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 838 citations
Customer Experience, Customer Satisfaction, Relationship Marketing +14
Measuring the impact of positive and negative word of mouth on brand purchase probability
Robert East, Kathy Hammond, Wendy Lomax · International Journal of Research in Marketing · 2008 · 612 citations
Customer Satisfaction, Advertising, Brand Equity +11
The relative incidence of positive and negative word of mouth: A multi-category study
Robert East, Kathy Hammond, Malcolm Wright · International Journal of Research in Marketing · 2007 · 331 citations
Customer Satisfaction, Customer Review, Advertising +12
Patterns of Buyer Behavior: Regularities, Models, and Extensions
Mark Uncles, A. S. C. Ehrenberg, Kathy Hammond · Marketing Science · 1995 · 270 citations
Marketing Analytics, Customer Satisfaction, Economics +12
The After-Effects of Price-related Consumer Promotions
A. S. C. Ehrenberg, Kathy Hammond · Journal of Advertising Research · 1994 · 195 citations
Customer Satisfaction, Price-related Consumer Promotions, Management +7
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