International Journal of Research in Marketing · 2007 · 333 citations · 21 references
BusinessLinguisticsMarketingSocial InfluenceSociolinguisticsSentiment AnalysisWord-of-mouth MarketingPositive Word-of-mouthWord-of-mouth DriversWord-of-mouth EffectsWord-of-mouth InfluenceWord-of-mouth IntentionsWord-of-mouth ValenceWord-of-mouth Volume
21
Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations
Thomas W. Valente · PubMed · 2003 · 13.9K citations
Customer Satisfaction and Word of Mouth
Eugene W. Anderson · Journal of Service Research · 1998 · 2.1K citations · Full text