Concepedia

Susan M. Keaveney

SM

18

Publications

5.5K

Citations

17

H-Index

1992

Active since

Affiliations

University of Colorado Denver(Current)

University of St.Gallen

Susan M. Keaveney is an author at University of Colorado Denver specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorBrand AwarenessBusiness StrategyBrand ManagementInteractive Marketing

Publications per year

1992–2012

18

Publications

18

Customer Switching Behavior in Service Industries: An Exploratory Study

Susan M. Keaveney · Journal of Marketing · 1995 · 2.4K citations

Customer Satisfaction, Marketing Literature, Service Research +13

Customer Switching Behavior in Service Industries: An Exploratory Study

Susan M. Keaveney · Journal of Marketing · 1995 · 1.2K citations

Customer Satisfaction, Marketing Literature, Service Research +13

Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors

Susan M. Keaveney, Madhavan Parthasarathy · Journal of the Academy of Marketing Science · 2001 · 520 citations

Customer Satisfaction, Online Customer Behavior, Service Research +11

Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-Level Theories

Susan M. Keaveney, Kenneth A. Hunt · Journal of the Academy of Marketing Science · 1992 · 246 citations

Customer Experience, Customer Satisfaction, Retail Store Image +9

Experiential Learning Exercises in Services Marketing Courses

Dwayne D. Gremler, Susan M. Keaveney, Lauren K. Wright · Journal of Marketing Education · 2000 · 193 citations

Teacher Education, Experiential Marketing, Management +9

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