Concepedia

Madhavan Parthasarathy

MP

16

Publications

1.5K

Citations

13

H-Index

1995

Active since

Affiliations

University of Colorado Denver(Current)

University of Nebraska–Lincoln

University of Wyoming

Madhavan Parthasarathy is an author at University of Colorado Denver specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing InsightsMedia MarketingUser ExperienceBusiness Strategy

Publications per year

1995–2017

16

Publications

16

Understanding Post-Adoption Behavior in the Context of Online Services

Madhavan Parthasarathy, Anol Bhattacherjee · Information Systems Research · 1998 · 564 citations

Customer Satisfaction, Online Customer Behavior, Technology Diffusion +13

Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors

Susan M. Keaveney, Madhavan Parthasarathy · Journal of the Academy of Marketing Science · 2001 · 520 citations

Customer Satisfaction, Online Customer Behavior, Service Research +11

Salesforce automation and the adoption of technological innovations by salespeople: theory and implications

Madhavan Parthasarathy, Ravipreet S. Sohi · Journal of Business and Industrial Marketing · 1997 · 118 citations

Technological Innovations, Innovation Adoption, Technology Adoption +22

Managerial risk perceptions of international entry‐mode strategies

David Forlani, Madhavan Parthasarathy, Susan M. Keaveney · International Marketing Review · 2008 · 54 citations

Multinational Enterprise, Competitive Advantage, Core Functional Areas +16

Do satisfied customers bad‐mouth innovative products?

Madhavan Parthasarathy, David Forlani · Psychology and Marketing · 2010 · 23 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +21

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