Concepedia

David Forlani

DF

12

Publications

984

Citations

11

H-Index

1999

Active since

Affiliations

University of Colorado Denver(Current)

University of Minnesota

London Business School

University of Denver

David Forlani is an author at University of Colorado Denver specializing in management, business, and strategic management.

Top concepts

BusinessManagementBusiness StrategyStrategic ManagementRisk DecisionsRisk ManagementStrategyMarketingDecision TheoryDecision Science

Publications per year

1999–2013

12

Publications

12

Perceived risks and choices in entrepreneurs' new venture decisions

David Forlani, John Mullins · Journal of Business Venturing · 2000 · 490 citations

Entrepreneurial Phenomenon, Risk Management, Management +10

Missing the boat or sinking the boat: a study of new venture decision making

John Mullins, David Forlani · Journal of Business Venturing · 2004 · 245 citations

Entrepreneurial Innovation, Startup Ecosystem, Management +10

Managerial risk perceptions of international entry‐mode strategies

David Forlani, Madhavan Parthasarathy, Susan M. Keaveney · International Marketing Review · 2008 · 54 citations

Multinational Enterprise, Competitive Advantage, Core Functional Areas +16

Risk and rationality: the influence of decision domain and perceived outcome control on managers' high‐risk decisions

David Forlani · Journal of Behavioral Decision Making · 2002 · 51 citations

Behavioral Decision Making, Decision Analysis, Individual Decision Making +23

New product decision making: How chance and size of loss influence what marketing managers see and do

David Forlani, John Mullins, Orville C. Walker · Psychology and Marketing · 2002 · 35 citations

Customer Satisfaction, Loss Influence, Consumer Uncertainty +26

Rows per page

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