Concepedia

Mark Uncles

MU

Statistics

Publications

69

Citations

11.5K

H-Index

37

Active since

1986

Affiliations

UNSW Sydney(Current)

Australian Institute of Business

University of South Australia

London Business School

Mark Uncles is an author at UNSW Sydney specializing in business, marketing, and marketing management.

Publications per year

1986–2021

69

Publications

69

Discrete Choice Analysis: Theory and Application to Travel Demand.

Mark Uncles, Moshe Ben‐Akiva, Steven R. Lerman · Journal of the Operational Research Society · 1987 · 5.6K citations

Planning, Economics, Transportation Planning +14

Do Customer Loyalty Programs Really Work

Grahame R. Dowling, Mark Uncles · Sloan management review · 1997 · 1K citations

Business, Marketing, Marketing Management +12

Customer loyalty and customer loyalty programs

Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 844 citations

Business, Marketing, Marketing Management +13

Understanding brand performance measures: using Dirichlet benchmarks

A. S. C. Ehrenberg, Mark Uncles, G. J. Goodhardt · Journal of Business Research · 2003 · 425 citations

Business, Marketing, Marketing Management +12

Characteristics of successful employer brands

Lara Moroko, Mark Uncles · Journal of Brand Management · 2008 · 411 citations

Business, Human Resource Management, Marketing +8

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