Mark Uncles

Discrete Choice Analysis: Theory and Application to Travel Demand.

Mark Uncles, Moshe Ben‐Akiva, Steven R. Lerman · Journal of the Operational Research Society · 1987 · 5.6K citations

Do Customer Loyalty Programs Really Work

Grahame R. Dowling, Mark Uncles · Sloan management review · 1997 · 1K citations

Customer loyalty and customer loyalty programs

Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 838 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +14

Understanding brand performance measures: using Dirichlet benchmarks

A. S. C. Ehrenberg, Mark Uncles, G. J. Goodhardt · Journal of Business Research · 2003 · 423 citations

Customer Satisfaction, Brand Equity, Management +5

Characteristics of successful employer brands

Lara Moroko, Mark Uncles · Journal of Brand Management · 2008 · 398 citations

Brand Equity, Personal Branding, Successful Employer Brands +9