Concepedia

Lara Moroko

LM

Statistics

Publications

5

Citations

670

H-Index

5

Active since

2005

Affiliations

UNSW Sydney(Current)

Macquarie University

Lara Moroko is an author at UNSW Sydney specializing in management, brand management, and marketing.

Top concepts

BusinessMarketingManagementBrand ManagementBrand StrategyBrand AwarenessBrand DevelopmentConsumer ResearchEmployer BrandingBranding

Publications per year

2005–2020

5

Publications

5

Characteristics of successful employer brands

Lara Moroko, Mark Uncles · Journal of Brand Management · 2008 · 398 citations

Brand Equity, Personal Branding, Successful Employer Brands +9

Employer branding and market segmentation

Lara Moroko, Mark Uncles · Journal of Brand Management · 2009 · 122 citations

Positioning (Marketing), Management, Brand Strategy +7

Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model

Lars Groeger, Lara Moroko, Linda D. Hollebeek · Journal of Strategic Marketing · 2016 · 120 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +23

Employer branding: the case for a multidisciplinary process related empirical investigation

Lara Moroko, Mark Uncles · 2005 · 19 citations

Marketing, Multidisciplinary Process, Personal Branding +12

Customer Orientation: Its Surprising Origins, Tumultuous Development and Place in the Future of Marketing thought and Practice

Sarah Duffy, Kyle Bruce, Lara Moroko · Australasian Marketing Journal (AMJ) · 2020 · 11 citations

Customer Experience, Consumer Research, Brand Strategy +24

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