Concepedia

Lars Groeger

LG

Statistics

Publications

8

Citations

287

H-Index

8

Active since

2013

Affiliations

Macquarie University(Current)

Lars Groeger is an author at Macquarie University specializing in management, arts, and marketing.

Top concepts

ManagementArtsMarketingConsumer ResearchBusinessCommunicationSocial InfluenceSocial MarketingMarketing InsightsConsumer Engagement

Publications per year

2013–2018

8

Publications

8

Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model

Lars Groeger, Lara Moroko, Linda D. Hollebeek · Journal of Strategic Marketing · 2016 · 120 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +23

Word-of-mouth marketing influence on offline and online communications: Evidence from case study research

Lars Groeger, Francis Buttle · Journal of Marketing Communications · 2013 · 60 citations

Consumer Research, Social Marketing, Social Influence +18

Word-of-mouth marketing

Lars Groeger, Francis Buttle · European Journal of Marketing · 2014 · 29 citations

Womm Campaign, Digital Marketing, Consumer Research +20

Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

Francis Buttle, Lars Groeger · Journal of Marketing Management · 2017 · 22 citations

Digital Marketing, Consumer Research, Social Marketing +28

The Future of Design Thinking in Australia: Barriers and Opportunities

Leanne Sobel, Lars Groeger · Design Management Review · 2013 · 16 citations

Design Innovation, Australian Continent, Culture +14

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