Characteristics of successful employer brands

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Business, Marketing, Marketing Management +14

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Management, Organizational Behavior, Psychology +14

Analysis and Interpretation of Qualitative Data in Consumer Research

Susan Spiggle · Journal of Consumer Research · 1994 · 2.9K citations

Social Sciences, Marketing, Marketing Management +17

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Sandra L. Robinson, Denise M. Rousseau · Journal of Organizational Behavior · 1994 · 2.5K citations

Management, Organizational Behavior, Psychology +11

Problems and Strategies in Services Marketing

Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry · Journal of Marketing · 1985 · 2.4K citations

Business, Marketing, Marketing Management +6