Concepedia
Statistics
Publications
30
Citations
2.6K
H-Index
24
Active since
1966
Affiliations
London South Bank University(Current)
London Business School
Siberian University of Consumer Cooperatives
London School of Business and Management
University of Warwick
G. J. Goodhardt is an author at London South Bank University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchConsumer BehaviorBrand AwarenessEconomicsBrand EquityCustomer SatisfactionBrand Strategy
Publications per year
1966–2008
Double Jeopardy Revisited
A. S. C. Ehrenberg, G. J. Goodhardt, T. P. Barwise · Journal of Marketing · 1990 · 537 citations
Consumer Uncertainty, Behavioral Decision Making, Widespread Phenomenon +19
Understanding brand performance measures: using Dirichlet benchmarks
A. S. C. Ehrenberg, Mark Uncles, G. J. Goodhardt · Journal of Business Research · 2003 · 423 citations
Customer Satisfaction, Brand Equity, Management +5
A. S. C. Ehrenberg, G. J. Goodhardt, T. P. Barwise · Journal of Marketing · 1990 · 213 citations
A Consumer Purchasing Model with Erlang Inter-Purchase Times
Christopher Chatfield, G. J. Goodhardt · Journal of the American Statistical Association · 1973 · 152 citations
Electronic Marketplace, Customer Satisfaction, Economics +13
Purchase Loyalty is Polarised into Either <i>Repertoire</i> or <i>Subscription</i> Patterns
Byron Sharp, Malcolm Wright, G. J. Goodhardt · Australasian Marketing Journal (AMJ) · 2002 · 149 citations
Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +23
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