Concepedia

G. J. Goodhardt

GJ

Statistics

Publications

30

Citations

2.6K

H-Index

24

Active since

1966

Affiliations

London South Bank University(Current)

London Business School

Burke Foundation

University of Warwick

Siberian University of Consumer Cooperatives

G. J. Goodhardt is an author at London South Bank University specializing in marketing, consumer behavior, and business.

Publications per year

1966–2008

30

Publications

30

Double Jeopardy Revisited

A. S. C. Ehrenberg, G. J. Goodhardt, T. P. Barwise · Journal of Marketing · 1990 · 542 citations

Social Sciences, Economics, Marketing +5

Understanding brand performance measures: using Dirichlet benchmarks

A. S. C. Ehrenberg, Mark Uncles, G. J. Goodhardt · Journal of Business Research · 2003 · 425 citations

Business, Marketing, Marketing Management +12

Double Jeopardy Revisited

A. S. C. Ehrenberg, G. J. Goodhardt, T. P. Barwise · Journal of Marketing · 1990 · 213 citations

Social Sciences, Economics, Marketing +5

A Consumer Purchasing Model with Erlang Inter-Purchase Times

Christopher Chatfield, G. J. Goodhardt · Journal of the American Statistical Association · 1973 · 152 citations

Business, Marketing, Marketing Management +15

Purchase Loyalty is Polarised into Either <i>Repertoire</i> or <i>Subscription</i> Patterns

Byron Sharp, Malcolm Wright, G. J. Goodhardt · Australasian Marketing Journal (AMJ) · 2002 · 150 citations

Business, Marketing, Marketing Management +14

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