Concepedia
Statistics
Publications
7
Citations
1K
H-Index
Active since
1982
Affiliations
London Business School(Current)
London South Bank University
London School of Business and Management
Siberian University of Consumer Cooperatives
T. P. Barwise is an author at London Business School specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchArtsBusinessJournalismTelevisionMedia StudiesConsumer BehaviorConsumer Decision Making
Publications per year
1982–1997
Double Jeopardy Revisited
A. S. C. Ehrenberg, G. J. Goodhardt, T. P. Barwise · Journal of Marketing · 1990 · 537 citations
Consumer Uncertainty, Behavioral Decision Making, Widespread Phenomenon +19
A. S. C. Ehrenberg, G. J. Goodhardt, T. P. Barwise · Journal of Marketing · 1990 · 213 citations
The variability of attitudinal repeat-rates
Francesca Dall’Olmo Riley, A. S. C. Ehrenberg, Steven B. Castleberry et al. · International Journal of Research in Marketing · 1997 · 128 citations
Measurement, Temporal Complexity, Attitudinal Repeat-rates +2
Glued to the Box?: Patterns of TV Repeat-Viewing
T. P. Barwise, A. S. C. Ehrenberg, G. J. Goodhardt · Journal of Communication · 1982 · 59 citations
Consumer Study, Consumer Research, Tv Repeat-viewing +25
The Liking and Viewing of Regular TV Series
T. P. Barwise, A. S. C. Ehrenberg · Journal of Consumer Research · 1987 · 52 citations
Emerging Media, Consumer Research, Seriality Studies +21
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