Concepedia

Herb Sorensen

HS

6

Publications

228

Citations

6

H-Index

2008

Active since

Affiliations

University of South Australia(Current)

Universidade Paranaense

University of HKBP Nommensen

Herb Sorensen is an author at University of South Australia specializing in interactive marketing, consumer research, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchInteractive MarketingPublic HealthChild DevelopmentConsumer BehaviorDigital MarketingCustomer Satisfaction

Publications per year

2008–2018

6

Publications

6

Fundamental patterns of in-store shopper behavior

Herb Sorensen, Svetlana Bogomolova, Katherine Anderson et al. · Journal of Retailing and Consumer Services · 2017 · 100 citations

Customer Satisfaction, Buying Behavior, Interactive Marketing +6

Parents and children in supermarkets: Incidence and influence

Bill Page, Anne Sharp, Larry Lockshin et al. · Journal of Retailing and Consumer Services · 2017 · 34 citations

Food Marketing, Children's Eating Behavior, Public Health Nutrition +7

The Power of Atlas

Jacob Suher, Herb Sorensen · Journal of Advertising Research · 2010 · 28 citations

Marketing Analytics, Historical Geography, Geometry +22

The In-Store “Audience”

Herb Sorensen · Journal of Advertising Research · 2009 · 26 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +28

Long Tail Media in the Store

Herb Sorensen · Journal of Advertising Research · 2008 · 25 citations

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