Concepedia
Statistics
Publications
85
Citations
4.6K
H-Index
35
Active since
1981
Affiliations
University of South Australia(Current)
The University of Adelaide
Australian Wine Research Institute
Larry Lockshin is an author at University of South Australia specializing in marketing, marketing management, and business.
Publications per year
1981–2023
Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice
Larry Lockshin, Wade Jarvis, François d’Hauteville et al. · Food Quality and Preference · 2005 · 516 citations
Social Sciences, Economics, Marketing +16
Message on a bottle: The relative influence of wine back label information on wine choice
Simone Mueller Loose, Larry Lockshin, Yaelle Saltman et al. · Food Quality and Preference · 2009 · 238 citations
Business, Marketing, Social Psychology +5
The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise
J.P. Perrouty, François d’Hauteville, Larry Lockshin · Agribusiness · 2006 · 210 citations
Business, Marketing, Marketing Management +16
Combining discrete choice and informed sensory testing in a two-stage process: Can it predict wine market share?
P. Osidacz, I. Leigh Francis, Larry Lockshin · Food Quality and Preference · 2010 · 163 citations
Agriculture, Marketing, Marketing Management +14
What you see may not be what you get: Asking consumers what matters may not reflect what they choose
Simone Mueller Loose, Larry Lockshin, Jordan J. Louviere · Marketing Letters · 2009 · 160 citations
Business, Marketing, Marketing Management +8
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