Concepedia

Wade Jarvis

WJ

15

Publications

1.1K

Citations

14

H-Index

1984

Active since

Affiliations

The University of Western Australia(Current)

University of South Australia

Curtin University

Murdoch University

The University of Adelaide

Wade Jarvis is an author at The University of Western Australia specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchBusinessManagementConsumer BehaviorCustomer SatisfactionMarketing InsightsInteractive MarketingConsumer Decision MakingBrand Management

Publications per year

1984–2020

15

Publications

15

Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice

Larry Lockshin, Wade Jarvis, François d’Hauteville et al. · Food Quality and Preference · 2005 · 510 citations

Marketing, Discrete Choice Experiments, Economics +15

Effective marketing of small brands: niche positions, attribute loyalty and direct marketing

Wade Jarvis, Steve Goodman · Journal of Product & Brand Management · 2005 · 86 citations

Niche Positions, Consumer Research, Brand Strategy +19

Customer engagement in CSR: a utility theory model with moderating variables

Wade Jarvis, Robyn Ouschan, Henry J. Burton et al. · Journal of Service Theory and Practice · 2017 · 74 citations

Customer Satisfaction, Csr Initiative Preference, Value Theory +20

Epilogue to the Special Issue and reflections on the future of engagement research

Linda D. Hollebeek, Jodie Conduit, Jill Sweeney et al. · Journal of Marketing Management · 2016 · 73 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +22

Integrating social issues and customer engagement to drive loyalty in a service organisation

Ingrid O’Brien, Wade Jarvis, Geoffrey N. Soutar · Journal of Services Marketing · 2015 · 66 citations

Csr Programmes, Customer Satisfaction, Csr Strategy +24

Rows per page

1–5 of 15