29
Publications
2.7K
Citations
23
H-Index
2005
Active since
Steve Goodman is an author at The University of Adelaide specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand StrategyCustomer SatisfactionInteractive MarketingBrand ManagementMarketing Insights
Publications per year
2005–2023
29
29
Social media engagement behaviour: a uses and gratifications perspective
Rebecca Dolan, Jodie Conduit, John Fahy et al. · Journal of Strategic Marketing · 2015 · 667 citations · Full text
Social media engagement behavior
Rebecca Dolan, Jodie Conduit, Catherine Frethey‐Bentham et al. · European Journal of Marketing · 2019 · 470 citations
Redefine statistical significance
Daniel J. Benjamin, James M. Berger, Magnus Johannesson et al. · 2017 · 242 citations · Full text
Redefine Statistical Significance, Scientific Integrity, Reproducible Research +8
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