Concepedia

Catherine Frethey‐Bentham

CF

11

Publications

706

Citations

10

H-Index

2010

Active since

Affiliations

University of Auckland(Current)

Auckland University of Technology

Catherine Frethey‐Bentham is an author at University of Auckland specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessArtsEconomicsPersuasionSocial MediaCommunicationSocial Influence

Publications per year

2010–2023

11

Publications

11

Social media engagement behavior

Rebecca Dolan, Jodie Conduit, Catherine Frethey‐Bentham et al. · European Journal of Marketing · 2019 · 470 citations

Customer Satisfaction, Social Media, Media Effects +15

Is your industrial marketing work working? Developing a composite index of market change

Suvi Nenonen, Kaj Storbacka, Catherine Frethey‐Bentham · Industrial Marketing Management · 2018 · 51 citations

Composite Index, Technical Change, Market Development +7

Condoms and bananas: Shock advertising explained through congruence theory

Felix Septianto, Catherine Frethey‐Bentham, Esther Gao · Journal of Retailing and Consumer Services · 2020 · 50 citations

Advertising, Shock Advertising, Management +6

Asymmetric framing effects and market familiarity: experimental evidence from the real estate market

Deborah Levy, Catherine Frethey‐Bentham, Ka Shing Cheung · Journal of Property Research · 2020 · 27 citations

Housing Market, Behavioral Decision Making, Consumer Research +24

Peer-To-Peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network

Richard G. Starr, Andrew Qiang Zhu, Catherine Frethey‐Bentham et al. · Australasian Marketing Journal (AMJ) · 2020 · 25 citations

Social Psychology, Peer Relationship, Social Influence +23

Rows per page

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