Statistics
Publications
44
Citations
10.6K
H-Index
33
Active since
1994
Kaj Storbacka is an author at University of Auckland specializing in business, business strategy, and marketing.
Publications per year
1994–2023
44
44
Managing the co-creation of value
Adrian Payne, Kaj Storbacka, Pennie Frow · Journal of the Academy of Marketing Science · 2007 · 3.4K citations
Co-creating brands: Diagnosing and designing the relationship experience
Adrian Payne, Kaj Storbacka, Pennie Frow et al. · Journal of Business Research · 2008 · 688 citations
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