Concepedia

Adrian Payne

AP

Statistics

Publications

54

Citations

14.5K

H-Index

39

Active since

1986

Affiliations

The University of Sydney(Current)

Cranfield University

University of Auckland

Paderborn University

Adrian Payne is an author at The University of Sydney specializing in marketing, management, and marketing management.

Publications per year

1986–2021

54

Publications

54

Managing the co-creation of value

Adrian Payne, Kaj Storbacka, Pennie Frow · Journal of the Academy of Marketing Science · 2007 · 3.4K citations

Business, Strategic Management, Strategy +10

A Strategic Framework for Customer Relationship Management

Adrian Payne, Pennie Frow · Journal of Marketing · 2005 · 2K citations

Management, Strategic Management, Strategy +12

Relationship marketing: Bringing quality, customer service and marketing together

Martin Christopher, Adrian Payne, David Ballantyne et al. · International Business Review · 1995 · 838 citations · Full text

Business, Marketing, Marketing Management +16

Co-creating brands: Diagnosing and designing the relationship experience

Adrian Payne, Kaj Storbacka, Pennie Frow et al. · Journal of Business Research · 2008 · 688 citations

Business, Marketing, Marketing Management +12

Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing

Adrian Payne, Sue Holt · British Journal of Management · 2001 · 637 citations

Management, Marketing, Marketing Management +8

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