Concepedia

Pennie Frow

PF

Statistics

Publications

35

Citations

11.8K

H-Index

31

Active since

1997

Affiliations

The University of Sydney(Current)

Cranfield University

University of Auckland

Paderborn University

Pennie Frow is an author at The University of Sydney specializing in marketing, business, and marketing management.

Publications per year

1997–2021

35

Publications

35

Managing the co-creation of value

Adrian Payne, Kaj Storbacka, Pennie Frow · Journal of the Academy of Marketing Science · 2007 · 3.4K citations

Business, Strategic Management, Strategy +10

A Strategic Framework for Customer Relationship Management

Adrian Payne, Pennie Frow · Journal of Marketing · 2005 · 2K citations

Management, Strategic Management, Strategy +12

Co-creating brands: Diagnosing and designing the relationship experience

Adrian Payne, Kaj Storbacka, Pennie Frow et al. · Journal of Business Research · 2008 · 688 citations

Business, Marketing, Marketing Management +12

Managing Co‐creation Design: A Strategic Approach to Innovation

Pennie Frow, Suvi Nenonen, Adrian Payne et al. · British Journal of Management · 2015 · 492 citations

Management, Innovation Management, Strategic Management +9

Co-creation practices: Their role in shaping a health care ecosystem

Pennie Frow, Janet R. McColl‐Kennedy, Adrian Payne · Industrial Marketing Management · 2016 · 455 citations

Nursing, Health Care Management, Health Systems +12

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